In the past, only the big players could afford to invest the time and strategic resources needed to localize their websites—and even they didn’t always invest enough resources to do it well. … Whether your company already offers its website in multiple languages or is simply in the planning stages, it is vital to understand how investing in ISEO can result in greater online visibility in the short term and faster return on investment ( ROI ) in the long term.
Any company that requires the translation of its website, marketing materials, brochures and other intellectual property needs to understand the difference between translation and localization .
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Today, Trusted Translations has expanded its website localization services to include “domestic” and international SEO consulting services .
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Website localisation basically describes the process whereby a skilled translator will not only translate the content, but adapt it to the target market and its culture.
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