Back by popular demand, the masked one returns after 18 months of silence to shine a light on how much conditions have changed (or remained unchanged) in the localization / translation industry. His/her last opus focused on …. Some clients have upper levels of management (whomever signs the check to buy a “TM Cloud” subscription) who demand a 90-day return-on – investment to justify purchasing or subscribing to a cloud-based solution.
Edith Yeung from Dolphin Browser states “culturalization” is more important that localization when taking a product global. Using examples from China she sheds light on how to adapt to local cultures.